guidelines

Putting (Brand) Safety First

At Cisco, we pride ourselves on our strong, clear and inclusive brand values. It’s the reason we have one of the most loyal customer communities. And it’s why the value of our brand continues to rise on the Interbrand Top 100 Global Brands list, this year hitting almost $32B in value and #16 in the…

January 22, 2015

SECURITY

Real-World Security Is the Ability to Protect the Ultimate Asset: the User

This week, we released the Cisco 2015 Annual Security Report and used it as a platform to introduce the inaugural Cisco Security Manifesto. Our motivation for creating this set of security principles was to underscore to organizations that they must be more dynamic in their approach to security so t…