#retailtech

First-time customers feel like a “win,” since marketing dollars are often directed their way. But, for most retailers, it’s recurring customers that keep the doors open. The probability of selling to an existing customer is about 60-70% higher than selling to a new one (Marketing Metrics)—and 6-7 ti…

Delivery is more in-demand than ever. Customers want more orders, more quickly. Which means companies are working faster, too. But with the rise of one-click ordering, same-day fulfillment, and price wars between retailers—it can be hard to keep up with ‘I want it now’ expectations and the appetite…

I recently had the opportunity to attend #NRF2020 and experience Cisco’s Grape to Glass exhibit, full of engaging solutions that are propelling the retail industry forward. The concept showcased how retailers can integrate their various platforms, processes and IT functions to scale efficiencies acr…

One of the critical themes that came up repeatedly from customer and partner conversations at #NRF2020 is how to connect multiple points of data across a customer journey. Although the shift to Ecommerce has grown immensely, we know that the brick-and-mortar store remains an important engagement poi…

What’s the best way to connect and empower a retail organization? Unified communications—collaborative tools like chat, video conferencing, VoIP, and more. Used strategically, solutions like these can add value for customers, engage employees, and even generate operational cost savings.  According…

The future of Retail is coming into focus. Consumers want to keep it simple. They want a convenient, personalized shopper journey that accommodates their lifestyle and preferences. However, in order to deliver this seamless, omni-channel retail experience, retailers need to unify their end-to-end va…

Imagine this: you walk into a fancy, big-box electronics retailer, excited to buy your next major purchase. You are approached by a salesperson who doesn’t know what you want and therefore isn’t sure how to help you pick out your dream purchase. You both try to look up the product information on the…

As you may have noticed earlier this summer around the U.S. Open at Pebble Beach, Cisco is making quite a splash in the sport of golf lately. As the Official Technology Sponsor of the United States Golf Association and its Championships, we are working to drive innovation in golf and create new ways…

San Diego’s convention center saw lots of excitement between the dates of June 9th-13th. Cisco’s largest event, Cisco Live US, brings together individuals who are eager to see what’s next in the world of IT. And this year was no exception. The announcements, activities and inspired…