localization
Episode 8: Supply chain & localization
Expanding a retailer’s presence to new regional markets does not happen overnight. For one thing, a retailer’s successful expansion depends on the agility of a retailer’s supply chain. Second–striking the right balance between maintaining brand consistency & tailoring pro…
Localization: 6 tips for success
Software localization is often an afterthought instead of being embedded into projects from the start. In 2017, we started a localization project for the software-fulfillment process in our Tokyo office. The regional team had approached us because partners and end customers were having a “broken” us…