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Brendan O'Brien

Director Global Product Marketing

Connected Mobile Experiences

Dr Brendan O’Brien, Director Global Product Marketing for Cisco Connected Mobile Experiences.

Brendan leads the marketing and evangelizing of Cisco’s new Connected Mobile Experiences (CMX) solutions -- which enables enterprises to turn WiFi into a business and services innovation platform. Working closely with large enterprises and Service Providers globally he helps address advocate the various business modesl and opportunities that are emerging to enable monetization of WiFi generated data and analytics. 

 

Prior to Cisco as founder and CEO of ThinkSmart Technologies, Brendan successfully led the company from its foundation in mid 2010 to acquisition by Cisco Systems in September 2012.  ThinkSmart was recognized as the leader in pioneering the market for location-based analytics using WiFi. It was founded as a University spin-out, attracted world leading post doctoral researchers, and under Dr O’Brien’s leadership drove awareness and adoption globally through ThinkSmart’s ground-breaking software. 

Articles

March 20, 2014

NETWORKING

Mobile Marketing @ SES Jakarta & WiFi based Location Context

SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region. Here the  latest mobile marketing trends, best practices, new technologies have been discussed and presented, in…

February 27, 2014

NETWORKING

Cisco CMX Analytics & Insights @ #MWC14

Today MWC 2014 came to a close in Barcelona having been another resoundingly successful event. Mobile operators and Service Providers have displayed ever increasing interest in Monitization of their infrastructure especially via WiFi and Cisco’s CMX solution. During the week I had many convers…

February 26, 2014

NETWORKING

Cisco CMX & Monetization @ MWC 2014

Mobile World Congress 2014 continues this week in Barcelona with record attendances. Many SP’s are exploring new ways to monetize their network investments, in an earlier posting some of these models were explored. Again this week these topics were again very much to the forefront with Service…

February 25, 2014

NETWORKING

CMX, Analytics and Intelligence @ MWC 2014

Mobile World Congress 2014 is underway at Fira Gran Via in Barcelona, Spain. As well as providing the WiFi network to the event, which has over 1200 access points covering the 2.6m sq feet  conference venues, Cisco had a number of exciting demos within the booth area in Hall 3. Cisco’s theme…

January 30, 2014

NETWORKING

CMX Analytics: An Inside Scoop on CiscoLive! Milan #CLEUR

Today is the final day of a very busy and successful Cisco Live Milan 2014. Read my initial observations from the event earlier this week. As the event draws to a close, lets look at some of the location analytics available via Cisco’s Connected Mobile Experiences solution (CMX) and perhaps tr…

January 28, 2014

NETWORKING

Cisco Live Milan 2014 & CMX

Cisco Live Milan 2014 kicked off this morning with an opening keynote by Rob Lloyd. During the session Rob shared Cisco’s  vision of the Internet of Everything, and explored the industry trends and technologies that are making that vision a reality. One of these areas is enabled by Cisco’…

January 23, 2014

NETWORKING

Cisco CMX @ NRF 2014

NRF 2014 was held last week at the Javits Centre in New York City. It’s the biggest retail event of the year where vendors show off the future of the industry to all the delegates both using inspiring key notes and exciting demos on the Expo floors. 2014 and beyond: It wasn’t too hard to…

January 10, 2014

NETWORKING

Cisco CMX @ CES 2014

This week CES was once again held in Las Vegas with in excess of 100,000 people in attendance. Cisco demonstrated a number of CMX and IoT related things this week. Firstly “The Internet of Everything:  On The Go” In the Cisco booth some future thinking was applied with a concept that ima…

January 9, 2014

NETWORKING

Mobile Location Based Services Trends of 2013

The holiday season which began with Cyber Monday on December 2nd 2013 has just ended and analyzing the impact on mobile commerce sales and location based services unveils some very interesting trends. Firstly, at the macro level: Online shopping increased in the USA in 2013 by over 16% compared to…