michelle chiantera

What’s “Old” May Be Key to New Recurring Revenue Opportunities We have welcomed in a new year, which means it’s time to reflect and make some resolutions, but have you ever noticed how we tend to keep making the same ones each year? Sometimes the changes we seek are so dramatic that they have a slim…

Blurred Lines Between Digital Marketing and Sales Being a digital business has no limits, however, not evolving your technologies, sales motions, and innovation to match customer’s shifting needs, you can suffocate your business’ growth potential. You’re not alone, we all feel the pressure. And what…

One week away from Christmas – let the countdown begin! Don’t get me wrong, I love this time of the year, but it doesn’t stop me from thinking about how many talented marketing professionals don’t want to lose traction with their key stakeholders. In my last blog post, I talked about how the engagem…

In my last blog, I explored the concept of a post-digital world — where counting the number of positive reactions from customers is no longer enough. That approach was modern at the time, but digital marketing is taking a new turn. The truth is that while digital is everything, everything is not dig…

A few weeks ago Cisco brought over 2,000 global partners to Dallas, Texas for Partner Summit 2017 to share our strategy and vision for the year ahead. I want to say a big thank you to our partners for joining us in person, as well as those of you who joined virtually. For me, the event was the perfe…

Only a few days left until one of my favorite events of the year. It’s always a treat to connect with all of you at Partner Summit, and whether you plan to be there in person or follow along with Virtual Partner Summit, we’ve got some big things to talk about. Together we can own the opportunities i…

I’d be willing to bet the first thing that popped into many of your heads is to go somewhere new or exotic. You’d be able to experience something life-changing and reflect on the past 25 years – all while continuing to grow and learn about one another. For Cisco and Dimension Data’s anniversary, tha…

News flash. We had some big news recently. You’ve probably seen it. The launch of The Network. Intuitive. A new era of networking is here. One that is constantly learning, adapting, and protecting. One that evolves with business demands. That’s great, right? But what does it mean to your marketing…

This year’s Marketing Velocity 2017 event has concluded, but one of the highlights was awarding our partners for their incredible work. We recognized seven partners for how they used digital, social and omnichannel approaches in their marketing campaigns. From multi-touch approaches to blending trad…