digital marketing

You have become what you deem as a master of Social Media – you have a nice number of followers, your prose is pithy and engaging, but yet something is still missing… that continued “engagement” with your audiences. Well, don’t fret you are not alone!  Studies show that while nearly 2 billion people…

You need to purchase new software on behalf of your company – how do you decide which product/company to choose? You probably go and check out some vendor websites and ask the opinion of people you know and trust, but would you ask a vendor’s employees what they think about their company? Fact…

“Inbound marketing is more effective than outbound marketing.”   Sound like a quote from a recent marketing article? It’s actually a key takeaway from my doctoral thesis, published back in 2008 and entitled, “How Companies Use Customer Insight to Drive Customer Acquisition, Development, and Retentio…