marketing enablement

We talk a lot about the customer’s journey. But what about our partner’s journey? Well, we’ve been listening to you intently. And as I mentioned last month, we know you expect best-in-class collaboration to “future-proof” your marketing, grow your sales, and distinguish your customer support. We als…

This week the world comes together to celebrate that grandest of all holidays – World Laboratory Day!  While college campuses and research institutions across the globe will no doubt be at fever pitch, the rest of the world will trudge along this week, blithely unaware. Not least among those folks,…

Boon Lai, Vice President of Global Partner Marketing, recently talked about the work in digital learning and artificial intelligence we’ve seen come to fruition in 2019. Specifically, if you happened to see Boon present at the Cisco Marketing Velocity event in New Orleans, you heard him speak about:…

Speaking with more and more partners while traveling recently, I am thrilled so many of you have marketing for the future top-of-mind. Seems like no matter what country I visit, or which partner I consult, we all agree on the power that marketing holds in our new digital age. Last month I recapped m…