Boon Lai

Celebrating our leaders on the 2020 CRN Channel Chiefs List Great news—CRN just announced this year’s picks for their 2020 Channel Chiefs List. And we’re delighted to share that nine Cisco leaders made the list this year. As I’m sure you know, CRN is a go-to spot for news about IT channel partners a…

Last year, you told us that you need simple yet powerful tools that make it easy for you to market with Cisco. So, we revamped Marketing Velocity back in July to help you do just that. Now we’re going to take that to the next level! As we head into the new year, I wanted to share the key updates we’…

As 2019 winds down, it marks the completion of my first full year as VP of Global Partner Marketing. This has been a year brimming with learning, exploring, and listening. Most of all, it was a year of transformation highlighted by the opportunities I’ve had to meet with so many of our partners. I’v…

We know you want simple yet powerful tools to make marketing with Cisco easier. So, we rolled up our sleeves and got to work creating new resources for our partners. Today, I’m excited to unveil the latest tools in our toolbox: marketing eBooks. These eBooks are a brand-new addition to our Marketing…

“Marketing Velocity is an ambitious and impressive program to support global business partners on a massive scale.” “It demonstrates growth achievements and a team dedicated to excellence through continuously refreshing the site with training, content and tools.” “Wow! This is exceptional in its com…

“I hope you’ll get value from my story about how we created this successful country-level partner marketing event – which we adapted from the Cisco Live! Marketing Velocity session in Melbourne. It has helped us build an even stronger partner community on the ground.” – Marthe Carlsen, Cisco…

Here’s a mantra you’ll be hearing more often: “We hear you.” We heard you – and moved from one global Marketing Velocity event to three tailored regional events this year. We heard you – and revamped your Marketing Velocity online educational experience in June. And we hear you now, which is why I’m…

I love getting your feedback – so does our entire Cisco Global Partner Marketing team. Recently I attended our third and final Marketing Velocity event of the year, in Amsterdam. Earlier this year we held regional events in Melbourne, Australia and New Orleans. Looking back, I’m glad we acted on you…

Chatbots. Automation. Artificial intelligence. Machine learning. Predictive analytics. We all know the terms. But are we making the most of these innovations to create exceptional experiences for our customers? Last week, I attended Partner Xperience at Cisco Live! 2019 in San Diego, where I was exc…