Boon Lai
An Industry Award Honors our Work on Your Behalf
We talk a lot about the customer’s journey. But what about our partner’s journey? Well, we’ve been listening to you intently. And as I mentioned last month, we know you expect best-in-class collaboration to “future-proof” your marketing, grow your sales, and distinguish your customer support. We als…
Why Marketing for the Future is on Minds Everywhere
Speaking with more and more partners while traveling recently, I am thrilled so many of you have marketing for the future top-of-mind. Seems like no matter what country I visit, or which partner I consult, we all agree on the power that marketing holds in our new digital age. Last month I recapped m…
Become a Future-Proof Marketer
In my January blog, I talked about many of the tools we provide to help all of our partners increase their marketing effectiveness. I heard a lot of feedback from you on that particular blog, and I promise to always share the most up-to-date information on how Cisco can help you with co-branding, de…
Life’s good on the IT list
Celebrating our leaders on the 2019 CRN Channel Chiefs List. Chances are, you’re familiar with CRN. They’re a go-to news spot for IT channel partners and solution providers. And every year they shine a light on the top leaders in our space with their Channel Chiefs List. The Channel Chiefs Li…