Oren Singer

Cisco relies on a robust partner ecosystem that drives the majority of our business. However, each of you have your own differentiated approach to the market. Today, I wanted to share some of the resources that can increase AM’s productivity. Many of you are already aware of and are using the follow…

I have been very fortunate in life and in my career that I have been able to see much of the world. I find tremendous joy in immersing myself in different cultures and seeing first-hand how other people live, communicate and work. While every destination and every culture has their own twist on thes…

Wendy Bahr said it best at Partner Summit: “to move with speed, we have to simplify”. But how can you cut through the clutter and not only reach your target audience, but reach them with something that spurs action and pushes results? Our distribution partners at Comstor did just that. Through a las…

There are so many definitions for Digitization out there, all trying to convey the same concept with varying degrees of loftiness and specificity. My own is simple – make the best use of the latest tech to excel in your business. And all of us need to do it…Cisco, partners of all types and customers…

I have a good friend named Jeff, whom I’ve known for several years. Since I met him, he has been the lead singer in a band, playing at various local venues and doing opening acts for medium sized groups. Last week, Jeff and I had dinner at a spot in San Francisco. We talked about family, friends and…

Like many folks (100 million in America to be exact), having a cup of coffee is a part of my daily routine. Oftentimes, my mornings are hectic between preparing my kids for school (I handle the drop off duties in my house) and finishing up deadlines, so finding time to enjoy a great cup of coffee is…