Lifecycle advantage

One of the Biggest Renewals Innovations in Cisco’s History Is Now Available for Our Partners Superhero movies have been huge the past few years. I’m a big fan. When it comes to the real world, we all dream of tapping into superhero strength from time to time. I can only imagine how superhuman speed…

Today’s buyers want business outcomes – they want to know that their technology investments are having an impact. They also want their interactions with the companies they do business with to be fast, frictionless and effective. In fact, according to a Salesforce study, 57 percent of customers say t…

Go ahead, take a deep breath. It’s been a busy couple of months for Cisco, our ecosystem partners, and the customers we serve. One minute we’re in Las Vegas, rolling out products and plans at the Partner Summit. The next, we’re in Barcelona taking in the sights of a centuries-old city, talking about…

The recent holiday season allowed me to spend time with my family and look back on 2018. Now that we’re in the new year, I have been reflecting on what I’ve heard recently from my other family, the Cisco Partner community, and how to turn it into action in 2019. Since I began leading Cisco’s Global…

When you provide customers with exceptional experiences through your products, services and interactions, you begin to earn their trust. Over time, as the value you deliver consistently grows, that trust will turn into love. And let’s face it, we all want our customers to fall in love with us – incl…

In my last blog, I communicated how customer expectations are rising, and as partners, we need to rise to the occasion too. Partners that understand and embrace this shift will step ahead and thrive in the years to come. During the weeks leading up to Partner Summit, the team and I talked to dozens…

The evolution of customer success (CS) has changed the dynamics of account management, raising questions as to who owns which parts of the customer relationship. Traditionally, sales guides customers through decision-making and purchase processes while CS focuses on delivering value beyond the initi…

Around the world, those fans who are obsessed with the sport of soccer learn the importance of teamwork at an early age. From forwards to midfielders, defenders and goalkeepers, every position takes the field at the same time and everyone has an orchestrated role in making that all-important goal ha…

Do you remember the first time you saw a targeted ad based on your online behavior? I do — I was surprised, impressed and slightly concerned.  Now, these experiences are so common you may not even notice them. In today’s digital world, businesses use data every day to increase cross-sell oppor…