Lifecycle advantage
How Digital Engagement Drives Customer Success for a Cisco Partner
As Senior Warranty Manager for Insight, a global technology provider, Cheryl Fischer has witnessed the changes brought on by the subscription economy first hand. I recently sat down with her to discuss how her organization is using Lifecycle Advantage to digitize customer engagement and increase val…
Avoid CX Disasters with These Three Digitization Strategies
Ideally, digitization should simplify the user experience, making it faster and more convenient for customers to interact with a company. But all too often that isn’t the case. In fact, when done wrong, digitization can add layers of unnecessary complexity, resulting in confusion and frustration, an…
The Customer Success Imperative: It’s a Race Against Time
By now you’ve probably seen this statistic from SiriusDecisions: 80 percent of B2B customers say that customer experience is the most significant reason behind the decision to work with a particular provider. It’s also been reported that if a customer doesn’t see value within 90 days of purchasing a…
3 Reasons Why B2B Virtual Sales is a Movement That’s Here to Stay
Unless you live off the grid, you can’t help but notice that virtual sales is playing a larger role in every facet of our lives. In addition to driving the most obvious purchases (i.e. my 10-plus Amazon orders in the last 30 days), it’s also powering buying and selling motions across bigger ticket,…
How You Can Drive More Repeatable and Predictable Revenue in 2017
I’ve been putting my Amazon Echo through its paces lately. Its voice recognition service, Alexa, and I have established a pretty close relationship: “Alexa, call Uber”, “Alexa, buy How Far Can You Go? by John Maclean”, “Alexa, it’s a little chilly, raise the temperature to 70 degrees.” You get the i…
More Profit. Less time. Better results.
Cisco Partner Summit is one of my favorite times each year. It’s kind of like the World Cup for our team, where we go all-out to help our partners accelerate their business opportunities. We come together, get creative, make big investments, and strengthen relationships built around our strategic pi…
A Fresh Perspective on Install Base Refresh
Today we’re talking with John Stone, Cisco Senior Manager, Digital Experience & Analytics, about the importance of Customer Lifecycle Management (CLM). Beyond unlocking margin potential for partners, John says CLM is the key to creating customers for life. As one of Cisco’s top post-sale engagem…
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