Articles
How to Turn Data Into Something Meaningful
Do you remember the first time you saw a targeted ad based on your online behavior? I do — I was surprised, impressed and slightly concerned. Now, these experiences are so common you may not even notice them. In today’s digital world, businesses use data every day to increase cross-sell oppor…
What Customers Want: Three Ways to Measure the Voice of the Customer
Recently I ordered a pair of shoes online – they didn’t fit so I returned them with the prepaid label and in record time I received another pair. Even though frictionless buying experiences like that are becoming increasingly common, they still amaze and impress me. At the same time, most of us stil…