Marketing

Ok, we’re not talking fancy giveaway bags – sorry. But we are here to make your life a little easier, at least when it comes to digital marketing. Our end goal is to accelerate your marketing effectiveness. And we have two digital marketing services to help you engage your customers like never befor…

One week away from Christmas – let the countdown begin! Don’t get me wrong, I love this time of the year, but it doesn’t stop me from thinking about how many talented marketing professionals don’t want to lose traction with their key stakeholders. In my last blog post, I talked about how the engagem…

In my last blog, I explored the concept of a post-digital world — where counting the number of positive reactions from customers is no longer enough. That approach was modern at the time, but digital marketing is taking a new turn. The truth is that while digital is everything, everything is not dig…

I was lucky enough to hit Stockholm for the NordicAPI Platform Summit at the beginning of last week. It’s one of only a few all-API focused events held internationally, so given a (probably unhealthy) chunk of my life has been about APIs and all that comes with them, I was geekily excited about it.…

Once you have a digital strategy in place, it’s time to move forward and make it happen. Let’s explore the basics of digital marketing execution, from email marketing and social media marketing to mobile marketing and everything in between. Email Marketing With short attention spans and smart buying…

Unlike traditional marketing, digital marketing is more flexible and lets you tell your story on the range of channels that buyers frequent. You can start small by testing proven tactics like email nurture programs, paid advertising, and social media. Then you can optimize and scale your campaigns a…

Today’s marketing world is noisy, with most leads touching at least 20 digital marketing tactics before revealing themselves. A combination of channels and tactics must be utilized together to make sure you are hitting your audience on all levels. Omni-channel marketing combines the same message, ac…

  This post comes from Stacy Shrader, an intern with the collaboration marketing team and a rising senior at Virginia Tech with a dual degree in business management and public relations. Innovation. Yes, a simple word, but one filled with ambiguity. Marketing leaders can attest that innova…

News flash. We had some big news recently. You’ve probably seen it. The launch of The Network. Intuitive. A new era of networking is here. One that is constantly learning, adapting, and protecting. One that evolves with business demands. That’s great, right? But what does it mean to your marketing…