Marketing

I’m currently in Barcelona at our Marketing Velocity event with more than 200 of our partner marketers. This event is designed for us to jointly discuss trends impacting our industry, and accelerate marketing practices by connecting, educating, and activating our partner marketing community at ̵…

Henry Ford’s quote, “the only real mistake is the one from which we learn nothing,” holds very true in today’s digital era. It’s defined much of my own life, and career, and as marketers the path we tread will have challenges and mistakes. It’s what strengthens us and forces us to be more agile. I r…

Marketing, at its core, has always been about people. ‘Digital Marketing’ is something of a misnomer because Marketing is still about people. The digital piece just gives us exciting opportunities to connect with audiences and scale in new ways. Powered, of course, by data. I recently joined Josh Ja…

In my last blog, we explored some tried and true marketing tactics that won’t fade away in the post-digital world. Change is constant, so the key is being able to adapt and keep a continual learning mindset. With the customer journey becoming more multi-dimensional and personal, it’s important to ab…

The past few months I have been pretty vocal about the post-digital world –  how marketing must focus on the experience economy, foster an environment for borderless business, and create data-driven strategies to harness the demands of customers and deepen relationships with them. While we are curre…

I love reinventing myself. I thrive on finding different ways to bring a sense of “newness” to my day, every day. As you can imagine, doing this can take a lot of energy and requires a lot of dedication, but it’s also been the most fulfilling journey of my life. In just one week, I created the best…

One day, long into the future, I will likely re-read this post and a smile will cross my face. This is the beginning, my very first days at Cisco. And years from now, the memories from this September 1 will dance through my mind. This is when I started my internship in Marketing and Communications a…

What’s “Old” May Be Key to New Recurring Revenue Opportunities We have welcomed in a new year, which means it’s time to reflect and make some resolutions, but have you ever noticed how we tend to keep making the same ones each year? Sometimes the changes we seek are so dramatic that they have a slim…

Blurred Lines Between Digital Marketing and Sales Being a digital business has no limits, however, not evolving your technologies, sales motions, and innovation to match customer’s shifting needs, you can suffocate your business’ growth potential. You’re not alone, we all feel the pressure. And what…