analytics
Explosive Growth in Mobility and Location-based Marketing
It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is rapidly becoming BIG business, with an estimated $4.5B of mobile advertising being location based (rising to over $10B by 2017). Let’s look at some of the funda…
Wrap-up: Cisco at HPC for Wall Street
We recently returned from another great experience at the High Performance Computing Linux for Wall Street event in New York on April 7, 2014. This year’s 11th annual HPC conference focused on big data, HPC applications, data centers fabrics, cloud economics, low latency and how these technologies a…
How Retail’s New “4 P’s of Performance” Will Transform the Industry
Retail success has always been about delivering on the “4 Rs”: getting the Right products to the Right place at the Right time and for the Right price. While that success formula remains valid, technology-enabled advancements promise to disrupt how — and how well — retailers will be able to deliver…
Evolution towards the Data-Driven Enterprise
Data has always been important for many (if not all) companies. Today however it is becoming increasingly easier to collect data about customers, business transactions, devices etc…, . This data enables companies to (more dynamically) optimize their business models and processes and differenti…
The Fourth V in Big Data
At Cisco Live! Melbourne, I was invited to speak at the Executive Symposium to nearly 100 of Cisco’s top customers in the Australia and New Zealand region. In my talk, Gaining Insight from the Big Data Avalanche, I covered big data business opportunities and technology challenges. To level set at t…
Our Data, Ourselves
We’re generating digital information at an exponential rate. It’s coming from more devices that are more connected than ever and getting smarter all the time. In 2013, global mobile data traffic stood at 1.5 exabytes per month – the equivalent of 4,100 text messages each second. By 2018, that wi…
Mobile Marketing & Location Context @ ClickZ New York 2014
Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ Live NYCevent. Location, location, location…!!! A very clear trend visible here is how location had become a key part of the digital marketing language. It was part of the Ke…
Analytics at the Edge: Where the Network Becomes the Database
In 1984, John Gage of Sun Microsystems coined the phrase “the network is the computer” as computing functions started to become increasingly distributed across the network. Today, boundaries that once separated individual computers have disappeared and application processing is enabled—and managed—b…
Open innovation: Harnessing the ideas, talent and passion of the startup eco-system
What does an already innovative company like Cisco do more to innovate? What do we need to do differently to influence or shape the next breakthrough that will fundamentally change our industry and Cisco? As we embark on a journey to transform Cisco into a #1 IT solution provider, we know we must…
1