BLE

Imagine meandering through a vast shopping mall looking for that perfect gift for someone special. So many stores, so little time. Bet there’s an app for that, you think. And sure enough the mall provides an app to help navigate the shopping experience maze. After logging into the mall’s Wi-Fi netwo…

“Location, location, location.” It’s no longer just the rallying cry of the real estate industry. Today, businesses of all stripes are tracking the location of smartphones—presumably attached to people roaming their stores, facilities and offices—to gain critical insights into how, when, and why the…

It’s difficult to imagine our world today without outdoor location-based services like maps and taxi-hailing apps. Indoor location-based services, however, have lagged behind as a technology despite its many uses. With the ability to track traffic flow and location-usage, comes data and metrics that…

One of the most captivating technology use cases to emerge in recent time is the use of Bluetooth Low Energy (BLE) devices (also see Bluetooth Smart™), distributed in a venue, to provide proximity services advertisement and discovery. The best known instantiation of BLE is the Apple iBeacon (althoug…

We are thrilled about the innovative work we’re doing to provide better location-based services for our customer. Our latest innovation, The Cisco Hyperlocation Module, has been selected by UBM as a Best of Interop finalist for the Mobility/Wireless category! It’s an honor to be recognized for our…

There is a great, not often talked about, perk to working at Cisco. I work alongside some of the brightest minds in technology, whose lives and work I quite often stand in awe of. I get to see firsthand the way my co-workers lead, as well as the priceless contributions they make, not only in technol…

Technology is a funny thing: it enthralls some, mystifies others. As evidenced by CES and NRF, there is no shortage of gadgets and dashboards these days to help businesses solve their every need. And it just keeps coming. From an IT perspective, choosing the right tools to solve each technology chal…

It’s NRF time again! NRF, the retail industry’s biggest conference, is back in NYC this week. Big data and analytics are still top of mind this year in retail, but the hot topic added to the mix is the use of beacons powered by Bluetooth low energy (BLE), enriching your engagement with customers and…

Location-based services have been getting a lot of attention lately and people are increasingly curious about how Wi-Fi and beacons play together in the hot space that is indoor location technology. In my last blog I reviewed how beacons work and how to differentiate when to use Wi-Fi and beacons. T…