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Mobility trend in Hospitality A recent TripAdvisor survey found that over 40% of travelers use their smart phones to plan a trip and over 46% use their smart phones to enhance their trip while traveling. No longer is it just an idea or an aspiration for the hospitality industry to use innovative me…

This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile  location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predic…

It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is rapidly becoming BIG business, with an estimated $4.5B of mobile advertising being location based (rising to over $10B by 2017). Let’s look at some of the funda…

It’s springtime…typically the time of year when you need to purge your house of all the clutter that’s accumulated during the winter. At the same time, spring always reminds me to do some extra sprucing up around the Cisco digital house — and start checking it from top to bottom with renewed v…

Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ Live NYCevent. Location, location, location…!!! A very clear trend visible here is how location had become a key part of the digital marketing language. It was part of the Ke…

SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region. Here the  latest mobile marketing trends, best practices, new technologies have been discussed and presented, in…

We all know about the importance of knowing your customer needs, and focusing on the digital journey. But all too often, we overlook the content that customer experiences — and how well it pays off the journey. A few months ago at the Word of Mouth Marketing Association  conference, I shared f…

The Internet of Everything (IoE) is poised to change the world with extraordinary, wide-ranging implications. IoE will forge a new economy that is bursting with new market and business opportunities.…

NRF 2014 was held last week at the Javits Centre in New York City. It’s the biggest retail event of the year where vendors show off the future of the industry to all the delegates both using inspiring key notes and exciting demos on the Expo floors. 2014 and beyond: It wasn’t too hard to…