Articles
Our Cisco.com Homepage: 5 More Insights
In mid-June, we shared how video and live steaming perform on our Cisco.com homepage, particularly during Cisco Live. Well, since then we’ve continued to test and learn along the way on our Cisco homepage. It receives more than 2.5 million average monthly visitors and it’s truly a melting pot with 5…
Our Week as Video Broadcasters: 5 Insights
In mid-May, we told you about our plans to broadcast live keynotes from Cisco Live on Cisco.com, specifically from our home page. Well, we did it. For four days, May 19-22, our live video coverage on our home page included: John Chambers keynote Rob Lloyd keynote Industry keynote — IoT Gues…
How are You Sprucing Up Your Digital Strategy for Spring?
It’s springtime…typically the time of year when you need to purge your house of all the clutter that’s accumulated during the winter. At the same time, spring always reminds me to do some extra sprucing up around the Cisco digital house — and start checking it from top to bottom with renewed v…
Content: Are you Taking the Right Journey?
We all know about the importance of knowing your customer needs, and focusing on the digital journey. But all too often, we overlook the content that customer experiences — and how well it pays off the journey. A few months ago at the Word of Mouth Marketing Association conference, I shared f…
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