digital strategy

Looking at the marketplace today, now more than ever the oil and gas industry needs to take action. Crude oil prices are at incredible lows—just over $30 last week. While I’d never assert my ability to predict future oil prices, I did ring the bell last April for digital as the modern-day anecdote f…

“One of these days the ground will drop out from beneath your feet One of these days your heart will stop and play its final beat One of these days the clocks will stop and time won’t mean a thing” “These Days”, Dave Grohl, Foo Fighters  As we kick-off 2016, the time is now for in…

The expectations on the modern marketer are ever-increasing.  The list of skills required includes the classics: market research creative writing attractive branding engaging event management seamless customer support Add these relatively newer skills: crisp digital photography smooth video webpa…

It’s springtime…typically the time of year when you need to purge your house of all the clutter that’s accumulated during the winter. At the same time, spring always reminds me to do some extra sprucing up around the Cisco digital house — and start checking it from top to bottom with renewed v…

We all know about the importance of knowing your customer needs, and focusing on the digital journey. But all too often, we overlook the content that customer experiences — and how well it pays off the journey. A few months ago at the Word of Mouth Marketing Association  conference, I shared f…