branding

August 29, 2018

PARTNER

New Logos Help Partners Leverage Cisco’s $32 Billion Brand

This year’s Cisco Marketing Velocity event in Barcelona touched on a number of important themes that I noted in a previous post, but still top-of-mind is the importance of providing personalized, meaningful experiences. The tricky balance is to not let personalization overshadow the intrinsic, and o…

July 26, 2016

PERSPECTIVES

#CiscoChampion Radio, S3|Ep. 20: Build Your Personal Brand with Social Media

#CiscoChampion Radio is a podcast series by Cisco Champions as technologists. Today we’re discussing personal branding with social media. Get the Podcast Listen to this episode Download this episode (right-click on the episode’s download button) View this episode in iTunes Cisco Champion Hosts Den…

February 17, 2015

DIGITAL AND SOCIAL

Community Manager: Digital Maven

The expectations on the modern marketer are ever-increasing.  The list of skills required includes the classics: market research creative writing attractive branding engaging event management seamless customer support Add these relatively newer skills: crisp digital photography smooth video webpa…