Cisco Partners

“It is not necessary to change. Survival is not mandatory.” That was the quote I used by W. Edwards Deming, a 20th century engineer and physicist, to open up my collaboration breakout session at Partner Summit back in March. Obviously, it’s tongue-in-cheek, but the point is clear. We’ve spent the la…

Over the last year, more than 4,000 people from our partner community attended a Customer Success Talk webinar and joined us on a journey to create customers for life. In addition to sharing practice-building tips and tools, the series has also served as a way to gauge where we all are on the path t…

The development of the digital landscape is accelerating at an unprecedented rate for Cisco, our ecosystem of partners, and our mutual customers. We’re seeing unprecedented opportunity as our customers – across all vertical markets – are going full speed to quickly becoming digital organ…

I’ve been putting my Amazon Echo through its paces lately. Its voice recognition service, Alexa, and I have established a pretty close relationship: “Alexa, call Uber”, “Alexa, buy How Far Can You Go? by John Maclean”, “Alexa, it’s a little chilly, raise the temperature to 70 degrees.” You get the i…

Wendy Bahr said it best at Partner Summit: “to move with speed, we have to simplify”. But how can you cut through the clutter and not only reach your target audience, but reach them with something that spurs action and pushes results? Our distribution partners at Comstor did just that. Through a las…

Partners of all types across the globe have one very important thing in common. Yes, they all want to become more profitable; but, they also want to help facilitate this by aligning their sales and marketing teams more closely. While some still see marketing as a “support” role, it really is critica…

The Chinese calendar calls 2016 the year of the monkey, but looking back on our industry these past 11 months, I would call it the year of the customer. Why? Because as digital disruption takes hold and transforms the way we do business, the most important reality we all need to accept is that the c…

Mobility. IoT. Cloud. Analytics. Major technology shifts have forced businesses to think differently about their technology investments. As organizations retool to go digital – whether their goals are to grow, drive productivity, differentiate, protect themselves, improve customer experience, or dri…

Digital transformation offers customers immense opportunity to create new business value, and can only be achieved when it is powered by both our best-of-breed partners and Cisco innovation. We put our customer business issues first – then engage our entire ecosystem, including resellers, software v…