customer

My #InternetofEverything Perspective: Driving Smarter with Technology and UPS

Dave Barnes, CIO of UPS, shares his perspective on the Internet of Everything. The Internet of Everything has transformed the operations of UPS, the world’s largest package delivery company and a leading global provider of specialized transportation and logistics services. For starters, the Internet…

April 7, 2014

NETWORKING

Mobile Marketing & Location Context @ ClickZ New York 2014

Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ Live NYCevent. Location, location, location…!!! A very clear trend visible here is how location had become a key part of the digital marketing language. It was part of the Ke…

March 20, 2014

NETWORKING

Mobile Marketing @ SES Jakarta & WiFi based Location Context

SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region. Here the  latest mobile marketing trends, best practices, new technologies have been discussed and presented, in…

March 17, 2014

EXECUTIVE PLATFORM

Sales and Marketing in the Age of the Customer

Several members of my team participated in this month’s Forrester Sales Enablement Forum, an annual conference where sales enablement professionals from around the world gather to discuss industry trends and best practices. This year’s theme: Drive growth with a 21st-century selling system, centered…

February 19, 2014

NETWORKING

How Next Generation WLAN Optimizes RoboCup at Bowdoin College

Bowdoin College is a liberal arts college based in the town of Brunswick, Maine. It houses 1839 students in about 100 buildings and offers 33 different majors and 4 minors. The Bowdoin IT Team are pioneering in nature as would be expected from the state whose motto, “Dirigo”, translates to “I lead”;…

February 17, 2014

PARTNER

Marketing Insights on Revenue Generation, Buying Patterns, and the Role of Social

Revenue-generating marketing, customer buying patterns, and social selling are a few of the topics I talked about recently with Glenn Gow of Crimson Marketing.  I’m pleased to share these excerpts from our conversation and invite you to listen to the podcast. Glenn: Why don’t we start with this conc…

January 30, 2014

NETWORKING

CMX Analytics: An Inside Scoop on CiscoLive! Milan #CLEUR

Today is the final day of a very busy and successful Cisco Live Milan 2014. Read my initial observations from the event earlier this week. As the event draws to a close, lets look at some of the location analytics available via Cisco’s Connected Mobile Experiences solution (CMX) and perhaps tr…

January 28, 2014

NETWORKING

Cisco Live Milan 2014 & CMX

Cisco Live Milan 2014 kicked off this morning with an opening keynote by Rob Lloyd. During the session Rob shared Cisco’s  vision of the Internet of Everything, and explored the industry trends and technologies that are making that vision a reality. One of these areas is enabled by Cisco’…

January 23, 2014

NETWORKING

Cisco CMX @ NRF 2014

NRF 2014 was held last week at the Javits Centre in New York City. It’s the biggest retail event of the year where vendors show off the future of the industry to all the delegates both using inspiring key notes and exciting demos on the Expo floors. 2014 and beyond: It wasn’t too hard to…