Partner

While I never read cliff notes and prefer books to movies, I love a good spoiler alert. If you don’t, stop reading. Otherwise, enjoy this teaser for Partner Summit.   Who’s Who. How to Engage. One of our executive recently said, “We have an amazing strategy that we get to share with our partne…

Digital marketing is a brave new world. Chad Bockert, VP, World Wide Technology kicks off our Partner Guest Blog series sharing their unique approach to winning with customers.   To understand how we approach marketing, it helps to first make one thing clear: we don’t see it as marketing. Now l…

Though it has been only eight months since we last gathered, there are so many new developments that will make for a great Partner Summit next week in San Francisco and virtually for those who won’t be there live. We’ll talk about new tools and resources for you to take advantage of digital transfor…

Mobility. IoT. Cloud. Analytics. Major technology shifts have forced businesses to think differently about their technology investments. As organizations retool to go digital – whether their goals are to grow, drive productivity, differentiate, protect themselves, improve customer experience, or dri…

When is the last time that you didn’t update the operating system on your phone? Or ignored those pop-up messages letting you know your software is out of date? Last week I was in Arizona with about 50 partner executives, a speaker from Talos asked us the same question. A small number of people rais…

NOW is the time to align your marketing and sales efforts. More than ever you as partners, regardless of your function, have to remain vigilant of customers’ needs in today’s digital world. Everything moves faster. Everyone is connected. Your customers have transformed. Digital natives will dominate…

  In Scott Brown’s recent blog post, “The Digital Shift: Partner Evolution and Future of IT”, he talks about the transformation of product and service delivery models in our industry and evolution of sales practices to keep pace with customer expectations. As digitization and the anything-as-a-…

There are so many definitions for Digitization out there, all trying to convey the same concept with varying degrees of loftiness and specificity. My own is simple – make the best use of the latest tech to excel in your business. And all of us need to do it…Cisco, partners of all types and customers…

Digital transformation offers customers immense opportunity to create new business value, and can only be achieved when it is powered by both our best-of-breed partners and Cisco innovation. We put our customer business issues first – then engage our entire ecosystem, including resellers, software v…