Partner
The Inevitability of Perpetual Contracts
The concept of no-touch automated bookings is a very straightforward one: How do we reduce the need to “touch” or spend time and energy on the low-dollar contracts that we renew in the market? How do you enable a sales team to focus on the larger revenue opportunities and still drive solid renewal c…
The Year We Move Full Speed to Cloud
It is clear Collaboration has become a strategic driver for Cisco. We are contributing more and more to the company’s profitability, and collaboration is a top priority for Cisco as was apparent from the recent earnings news. We did that together! Thank you for our seventh consecutive quarter of gro…
3 Free Training Resources for Sales and Marketing
My bookshelf is mixed with I-can’t-put-them-down-books and read-them-slowly-books. Despite my love to read – and the plethora of offerings right in my office — sometimes I need a quick “fix” for learning. TED Talks, webinars, and our own courses give me what I crave when I don’t have time to c…
2 Simple Ways to Better Serve Your Customers
Turn off email alerts. Only accept meetings with an agenda. Take a morning to catch up after vacation. So simple yet so daunting. Serving our customers can feel the same way. We know what we should do but putting it into practice feels like the day after vacation (good intention to start your day ri…
Implementing an Adoption Practice Might be the Most Important Thing You Do This Year
Earlier this summer, more than 40 Cisco partners converged in downtown Chicago for the second annual Partner Adoption Workshop—otherwise known as “Adopt Shop.” The two-day event was highlighted by dynamic speakers such as Nick Metah, CEO of Gainsight; Steve Robb, President, Solution Group, LaSalle S…
Taking on the World’s Greatest Challenges, Together
Digital transformation. For Cisco and our partners, what lies behind those two words is immensely powerful. Today’s digital transformation is in motion to revolutionize how we work, live, play, and learn. And together, with the right combination of partnerships and technology, we opened the door to…
Why I only buy Acura (and how it’s relevant to your sales and support strategy)
I bought my first Acura for two reasons: it was a good price and I trusted the seller. What made me fall in love with my Acura – and become a die hard loyalist to the brand – has absolutely nothing to do with the price, the sales guy, or any other practical reason one considers when buying a car, su…
Microsoft Recognizes Cisco’s Impact. Shouldn’t You?
Cisco was front and center at Microsoft’s worldwide partner conference in Toronto recently. We had prime real estate at the entrance to the exhibit hall, engaging the 16,000 people in attendance to share how Cisco is helping Microsoft partners deliver value. Not only did we win two awards and rocked…
Partner Rewind and Fast Forward
Spend less time making more money. Sound good? Keep reading. This week we’re talking about: Making money just got easier How to reach more of the right customers: a use case Making the mobile experience easy, instant, and collaborative Making money just got easier. Helping you be more…
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