Cisco Impact

Sometimes, things just don’t happen as planned. On the night before I was due to fly to the United States for my favorite event of the year, Cisco IMPACT (our annual Sales kick off), I dropped my laptop on my foot. It hurt – A LOT.  But overcome with excitement, and assuming it was just bruised, I l…

I’m trying to come back down to Earth after this year’s Impact. I’ve been going to Impact (formerly known as GSX!) for more than twenty years and can honestly say that this was the biggest, brightest and most inspiring of them all. The atmosphere throughout the week was phenomenal, and the energy un…

This week we hosted the first-ever Cisco IMPACT, formerly known as GSX, in Las Vegas. With more than 18,000 attendees and over 98 countries represented, Cisco executive leadership was there to deliver messages on company strategy, industry updates, competitive insights and much more. All to leave ou…

Guest blog post by Matt Gansemer, Operations Director, Cisco Central Partner Organization Have you ever woken up in the morning and said: “boy it would be great to drive 75 hours”? If you answered “yes,” you likely drive a semi for a living or have an affinity for riding a motorcycle. Those who know…

The concept of no-touch automated bookings is a very straightforward one: How do we reduce the need to “touch” or spend time and energy on the low-dollar contracts that we renew in the market? How do you enable a sales team to focus on the larger revenue opportunities and still drive solid renewal c…

Seeing our customers achieve exceptional business outcomes is what motivates us every day, and it’s central to our mission to create customers for life. That’s why sharing how distribution giant Tech Data puts the power of data and automation to work for its reseller partners and customers is such a…

When it comes to your customers, the solutions you sell may get your foot in the door, but let’s face it, it’s the relationships you build that elevate your business to “trusted advisor” status, which will lead to increases in retention and revenue over the long haul. So how do you earn that trust a…

According to the Global Center for Digital Business Transformation, four of the top 10 incumbents within their industries will be displaced in the next five years. There’s no question that a customer loss of any kind can have a huge revenue impact on your business, and with odds like that, it’s defi…

Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week: Off the Top Happy Friday all. We’re still getting back into the gro…