Partner
Hollywood Shines a Light on Conservation
Friday the 13th often signifies an ominous day for those of us who are superstitious – we observe the day watching scary movies and thrillers (I can think of one slasher film in particular), and we mark the day as unlucky or dark. But what happened the evening of Friday, September 13th this year was…
Technology that Brings a Crowd to its Feet
Partner Success Story When a team of creative minds in Milwaukee set out to create a world-class arena, they envisioned it decked out with the latest technology available. The idea was to build a fan experience like no other—and an entertainment hub connecting the community for generations to come.…
Cisco Marketing Velocity: Inspire, Transform and Tune your Digital Marketing Activities
Recently, I got the opportunity to share time with a selection of Cisco Partners at the Marketing Velocity event in Amsterdam. As I was just two months into my new role as Director of Segment and Partner Marketing in EMEAR, this was just the sort of early opportunity I needed to help me get a feel f…
Partnering for Transformational Outcomes
My wife Robyn and I were looking to move out of our comfort zone and give our children an experience they would never forget. So earlier this summer, we traveled to Tanzania. The impetus for the family trip was to visit and volunteer at a children’s home called Majengo, which we’ve suppo…
Wi-Fi 6 and Winning in the Mobile-First World
Welcome to the next installment in The Fast Five series, where I track down Cisco executives to talk about their solutions developed for our distributors and two-tier Partners. In just a few minutes, you will learn how to position our innovations to your customers, what programs you can access from…
Great news for MSPs about our Cloud and Managed Services Program
Managed Service Providers (MSP), this one’s for you. For FY20, we’ve radically redesigned and simplified our global Cloud & Managed Services Program (CMSP)—with MSPs in mind. This is a great opportunity to help you improve your profitability and expand in the commercial and small- and mid-size m…
Smart Marketing with Your Coffee? It’s a Winning Blend
Partner Success Story Finding a way to speak directly and authentically to each customer is a challenge faced by even the savviest brands on earth. Brands that manage to do it have a lot to gain, from rising customer loyalty to sky-reaching profits. Take Starbucks, for example. The coffee giant has…
Better Together, Cisco and Managed Service Providers
August marks the end of the fiscal year at Cisco and offers an opportunity to reflect and focus on the year ahead – top of mind for everyone at Cisco is the value of partnership. We all recognize that partners are critical to our success, and we are grateful for everything you do. For new and…
Best Practices for Search Friendly Content, Cisco Marketing Velocity Style
Before we begin writing rank-worthy content, let’s first confirm our topic. Not every topic is relevant to search and there’s no need to search optimize an article if no one is looking for it. Opinion pieces and news are two examples of formats that have inherent disadvantages in search. No one’s re…