starbucks

Partner Success Story Finding a way to speak directly and authentically to each customer is a challenge faced by even the savviest brands on earth. Brands that manage to do it have a lot to gain, from rising customer loyalty to sky-reaching profits. Take Starbucks, for example. The coffee giant has…

I recently wrote a previous blog about Starbucks Digital Transformation to highlight that, it is really happening and that there are actual business results out of their strategy. It is not only a marketing campaign nor a crazy idea but a vision and a strategy to drive business outcomes. As part of…

I am not a big Starbucks fan but let us face it, it’s nice to go there, sit down and have a coffee while you work. The sound, the ambiance or let us say the customer experience it’s good. When you are in a hurry and especially if you are in a business area, the lines get very long and on a Monday mo…

At Cisco, we’re about ready for the NRF trade show being held in New York on Jan.  12-15. We’re at the show expo on Jan. 13-14, and will be featuring four company thought leaders in the highly popular annual Big Idea sessions. Kathryn Howe, retail senior advisor at Cisco, will be discussing one of t…