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Sergio Licea

Marketing Manager

Cloud Solutions, Americas

Experienced professional with more than 10 years in the IT industry, who believes that technology should enable the customer journey, enhance the the customer experience, and generally serve the world in a positive way.

With a solid background in engineering, sales and channels, my strong experience in marketing began with a passion to understand how people, think, behave and act -- and how to correlate that to a positive influence.

Creative and results-oriented thinker, with local and international working experience. Most importantly, a very positive attitude and an "all is possible" mindset!

Enjoys good food and wine.

You can also follow Sergio's work in Spanish on the Blog Cisco Latinoamérica.

Articles

August 29, 2018

CLOUD

Cisco at AWS Summit Anaheim – Better Together…Again!

One more date, many new learnings from #AWSSummits. This time I’ll talk about AWS Summit in Anaheim. If you read my previous blog you’ll see that Cisco has taken a strong position on addressing the typical challenges that relate to adopting public cloud into your IT environment. These challenges are…

July 26, 2018

CLOUD

Cisco at AWS Summit NY – Better Together

Some people may still think that Cisco competes with AWS. That is not the case. The reality is that Cisco can help customers with solutions that address challenges like connectivity, security, management and analytics when moving to AWS public cloud. In this post, I will make an analogy with millenn…

November 16, 2017

CLOUD

My Top Cloud Takeaways from Cisco Live Cancun

It was an amazing week. The vibe, the enthusiasm, lots of energy, smiling faces, nice and sunny days with the perfect scenario; the Mexican Caribbean. Those who have attended any Cisco Live can testify to the above statement, and after such a week with so many things happening at the same time, you…

November 1, 2017

CLOUD

Cisco Live Cancun: Only For The Mature

Cisco Live is a great platform to learn new technologies, trends, talk to experts about several topics from a technical or business perspective and leverage some of the greatest minds in the IT Industry. You’ll have the opportunity to meet peers from several industries that somehow, share similar ch…

October 24, 2017

CLOUD

Three Reasons to Attend Cloud Day at Cisco Live Cancun

Welcome to Cisco Live Cancun 2017! If this is your first time at Cisco Live; fasten your seat belt and be prepared for an information overload. You’ll be able to meet with friends and peers, have fun, and learn from some of the brightest minds in the IT industry. You may be having a hard time schedu…

June 29, 2017

CLOUD

Ten Things I Learned About the Cloud from Cisco Live

When I think about my old days at school, I remember my enthusiasm of learning new “cool” things such as thermodynamics, electronics devices and circuits and digital signal processing. Then, during my first 2 years working as an engineer, it was awesome to learn about ATM, Frame Relay, ISDN and the…

June 13, 2017

CLOUD

Cloud and On-Premises: The Best of Two Worlds

Let’s be honest, when most IT people are questioned about cloud, immediately they would mention either Amazon (AWS) or Microsoft Azure; some may also mention Google Cloud Platform, IBM SoftLayer or even Rackspace. All of them are Public Cloud providers with their own expertise and offering as well a…

May 23, 2017

CLOUD

Customer Experience and Cloud. Why Cisco?

I recently wrote a previous blog about Starbucks Digital Transformation to highlight that, it is really happening and that there are actual business results out of their strategy. It is not only a marketing campaign nor a crazy idea but a vision and a strategy to drive business outcomes. As part of…

March 22, 2017

CLOUD

Digital Transformation, Cloud and … a Cup Of Coffee?

I am not a big Starbucks fan but let us face it, it’s nice to go there, sit down and have a coffee while you work. The sound, the ambiance or let us say the customer experience it’s good. When you are in a hurry and especially if you are in a business area, the lines get very long and on a Monday mo…