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Andy Crestodina

Co-Founder & Chief Marketing Officer

Orbit Media

Andy has been in the web design and interactive marketing space since January of 2000. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing.

Together with the team at Orbit Media, Andy has put out some of the best digital marketing advice available in hundreds of practical articles, including posts on virtually all of the top marketing websites. Then there’s the book, Content Chemistry, which is currently in its fifth edition.

Articles

September 9, 2019

PARTNER

Best Practices for Search Friendly Content, Cisco Marketing Velocity Style

Before we begin writing rank-worthy content, let’s first confirm our topic. Not every topic is relevant to search and there’s no need to search optimize an article if no one is looking for it. Opinion pieces and news are two examples of formats that have inherent disadvantages in search. No one’s re…