Partner
Cartoons, IoT and How Not to Bore Your Target Market
Want to watch cartoons? VEM Sistemi’s customers do. When this Italian partner had Cisco marketing dollars, they created some animated videos for their digital marketing strategy. These focused on a character named Elliot (Ell-IoT – see what they did there?). Engagement shot up. Millions of views. Hu…
And the award goes to… meet the 7 Marketing Velocity Innovators of 2017
This year’s Marketing Velocity 2017 event has concluded, but one of the highlights was awarding our partners for their incredible work. We recognized seven partners for how they used digital, social and omnichannel approaches in their marketing campaigns. From multi-touch approaches to blending trad…
Reflecting on a Great Cisco Partner Connection Week
One of the things I value most about Cisco Partner Connection week is the in-depth conversations I get to have with many of our top partners across the globe. I heard from many of you about the customer conversations you are having about operational efficiency, risk management, and customer and work…
Growing at the Speed of Marketing Velocity
The Marketing Velocity Live Event (Chicago, April 25-27) is just around the corner. To say I’m excited is an understatement. This is our 10th year conducting this invitation-only event that challenges and educates our partners about how they think about marketing. While I think Cisco is leading the…
What are our Partners doing in India? Demonetization and Digital Vision
It’s no secret we live in a world of political and economic upheaval. When India demonetized its currency last fall, Prime Minister Modi gave the country two hours’ notice that all 500 and 1,000 rupee notes — 86% of the currency in circulation — would no longer be legal tender. And people had 50 day…
My Least Favorite Buzzword Is One of Your Biggest Opportunities
My LinkedIn feed is constantly deluged with updates about my connections landing new roles, learning new skills and making an impact at their respective companies. It seems every day I hear about one of my peers taking on more responsibility and becoming more influential. Yes, I recognize this is pr…
Cisco’s Partner Programs Win 5-Star CRN Awards Six Years Running
I am so pleased to share the news that for the sixth year in a row, our Cisco Channel Partner Program has been awarded a 5-Star ranking by CRN and will be listed in CRN’s 2017 Partner Program Guide. In addition, this year our Cloud and Managed Services Program also earned this prestigious 5-Star ran…
Clearing up Hospital Communications – In the OR and the Waiting Room
We rely on our specialized partners to play to their strengths. Singlewire, an ISV headquartered in Wisconsin, is one of them. They’ve developed a mass notification system that sends audio, text, and images to mobile and on-premises devices. This makes it easier for companies to share info fast – wh…
Care. Where it’s needed most.
True story. This happened to someone on my team. Her father-in-law lives alone. Several years ago, he had a stroke. He lay on the floor for hours until a neighbor noticed his open front door and found him. Luckily, he made a full recovery. It was clear how fast a treatable health condition could bec…