Sandra Flinders
Senior Director
Global Partner Programs
Articles
Tying it Together Across the Lifecycle
As my colleague, Marc Surplus, notes in a recent post, the year brought significant focus on developing and rewarding a lifecycle approach through our program portfolio. We can all agree that it’s easier and cheaper to expand a relationship with an existing customer than it is to land a new on…
You Asked, We Listened: Simplified One-Time Enrollment
It’s no secret—program enrollment can be complex; our goal is ultimately to make a positive impact by simplifying and improving our partners’ experience when engaging with our program portfolio. We do this by listening. We listen to our partners’ feedback through the Voice of the Partner, Partner Su…
CRN Awards Cisco 5-Star Ranking for Partner Programs
On behalf of the entire Programs Portfolio team, I am thrilled to announce that for the eighth year in a row, our Cisco Channel Partner Program has earned the 5-star ranking by CRN and is listed in CRN’s 2019 Partner Program Guide. And for the third year, our Cloud and Managed Services Program (CMSP…
It’s official. Cisco Rewards is now Seller Rewards.
Enjoy a new, easier way to earn rewards. It’s a great time to lead together at Cisco! As you know, we have been evolving our Partner Programs over the last couple of years to improve your ease of doing business with Cisco and enhance your business value exchange, and I’m thrilled to announce that we…
Enroll for incentives once, then never again.
Enrollment just got so much easier. I am excited to officially announce the availability of our new, one-time enrollment for our incentive programs. Because your success is our top priority, we’ve centered our program evolution on simplifying and improving your ease of doing business with us. We co…
Exciting things to come for our thriving Partner Programs
Our annual Partner Summit kicks off November 13th in Las Vegas. And you’ll want to catch this one, as we’ve transformed many facets of the Partner Program this year—with more exciting things in the works for FY19. Can’t make it in person? You can also stream it live. Before you attend, let’s take a…
New! Express Specialization—SMB track now available
In the digital world, growth is more than just increasing the top line. For our partners who serve small to mid-sized (SMB) customers, growth can mean anything from reaching new markets to extending their relevance. In order to succeed, these partners need a knowledgeable and trusted supplier who ca…
Now it’s even easier to be Master Specialized
Aligning to today’s digital climate means that we must change the way we approach our customers. We are thinking differently about how we address their needs. According to Garner, worldwide IT spending is forecasted to reach $3.7 trillion this year. This growth in the line-of-businesses (LOB) spend…
New Partner Program Opportunities to Recognize Expertise and Reward for Success
Can you believe it’s almost been six months since Partner Summit 2017?! During last year’s Partner Summit, we talked about how we are evolving our Partner Programs to be more streamlined and focused on addressing the new market transitions we’re seeing today. This week we are in the Bahamas at Partn…