Sandra Flinders

As Senior Director of Programs for the Global Partner Organization, Sandra Flinders leads the partner programs and channel strategy and execution globally for Cisco. Sandra was the central architect and business leader of the Cisco Services Partner Program which extends Cisco’s value-based channel model and provides partners with access to new smart services to help drive their differentiation and strengthen customer relationships. With the merger of the product, software and services organizations, Sandra is now leading a combined global program team that will drive the evolution of Cisco’s Architectures, Software, Managed Services, Cloud, and traditional services with a focus on partner profitability and simplifying our partner’s business relationships with Cisco. Building industry leading programs and infrastructure taught Sandra important lessons about how to streamline and deliver an optimal partner experience worldwide.

As a sought after thought-leader in the industry, Sandra capitalizes on her more than 25 years of executive leadership experience in product and service channel strategy development, management and sales, and has a history for building and launching industry-envied partner programs. Prior to joining Cisco, she was the Director of Channel Service Sales at Avaya where she led the development and execution of their global services strategy and channel program design. While with Lucent Technologies, Sandra led their SMB Channel Sales team for products and services. Sandra has also held director-level positions with AT&T in sales, sales management and operations, and marketing. In 2016, Sandra was a recipient of both CRN Channel Chiefs and CRN Women in Channels.

Sandra holds a bachelor’s degree from Radford University and an MBA from the Mason School of Business at the College of William and Mary. She resides in Virginia with her husband and three beautiful German shepherds.