master specialization
Now it’s even easier to be Master Specialized
Aligning to today’s digital climate means that we must change the way we approach our customers. We are thinking differently about how we address their needs. According to Garner, worldwide IT spending is forecasted to reach $3.7 trillion this year. This growth in the line-of-businesses (LOB) spend…
Partner Voices: Be a Leading Player and Tell your customer story
The most powerful marketing content is an inspired success story. In my recent blog, I told you how our Master Specialized partners are solving customers’ key business problems. I want to share another incredible story of how a Cisco partner, Core BTS, created a powerful solution for their customer…
Resonate with your Customers – Market your Master Specialization
As a marketer, this past year has been an exciting journey for me. We created and launched a dynamic marketing strategy for Master Specialization. We’ve created digital, social and demand generation strategies along with compelling content, to help you develop a strong and memorable brand for your…
Customers Put Complex Environments in the Hands of a Master Specialized Partner
I am always excited to talk about Master Specializations. And you may have heard at Partner Summit, back in March of this year, about our heightened focus and continued commitment to our Master Partners. “Our Master Specializations in Security, Collaboration and Cloud speak to our subject matter exp…