Partner
Critical Network Infrastructure in IoT Industries
The Internet of Things and the way in which different industries are transforming their business is having a direct impact on the type of networking infrastructure they now require. Digitization, Artificial Intelligence, Machine Learning and Automation are now the main drivers for many companies acr…
4 Trends Molding the Future of Customer Service
Technology adoption and consumer behavior shifts have changed customer service forever. The simultaneous rise of mobile computing, social media, and changing demographics have aided a disruption that’s far from over. But as inevitable as change is, most companies are still using a 1995 playbook to s…
Keeping Healthcare Humming
Partner Success Story For more than 175 years, health provider Die Zieglerschen has taken care of people across Germany. Today, they run facilities in 60 places—from health clinics to senior citizen centers to kindergartens. Each with their own IT needs. That’s a lot of systems to keep up with. A lo…
Reflections on becoming future-proof marketers…together
I love getting your feedback – so does our entire Cisco Global Partner Marketing team. Recently I attended our third and final Marketing Velocity event of the year, in Amsterdam. Earlier this year we held regional events in Melbourne, Australia and New Orleans. Looking back, I’m glad we acted on you…
A Very Special Day in The History of Recurring Revenue
There is a little known “holiday” that is celebrated in the baseball world that came and went earlier this month, so I’d like to wish you all a happy (belated) Bobby Bonilla Day! The Godfather of recurring revenue has been receiving an annual payment of $1.19 Million from the New York Mets on every…
When it Comes to Digital Marketing, Here’s How Cisco Keeps Focus
Cisco Speaks is a new blog series where we share how our very own people are addressing the same challenges you tell us you’re experiencing. If you have a specific question or if there’s a topic you’d like to see us respond to in a future Cisco Speaks post, please contact us. A part of the digital…
Finding ROI Gold in Real-time Customer Feedback
Partner Success Story Too often, businesses find out about unhappy customers after they’ve left. Maybe the hotel room was too hot, or they were less than impressed with the free breakfast. The chance to make good is gone, and now there’s a negative online review and a lost opportunity for customer l…
Word of Mouth is an Even Bigger Deal for B2B than B2C
Ninety-one percent of anything is a big deal, which is why you need to pay attention to this: ninety-one percent of B2B purchases are influenced by word of mouth. A study by Blanc & Otus and G2Crowd shows the impact of recommendations and referrals in B2B is actually far greater than B2C, due to…
In this Together: Connected Technology Keeps Schools Safe
Partner Success Story “How can technology keep schools safe?” That was the question the National Safer Schools and Campuses Program set out to answer as they travelled across the U.S. interviewing superintendents, community leaders, partners, and technology companies. Their goal was to understand ho…