B2B Marketing
5 Types of Talk Triggers for Your B2B Strategy
Customer experience is simple, right? Well, theoretically, the delivery of great customer experience is rooted in an easy-to-understand formula: Great customer experience happens when you exceed customer expectations. Every time you interact with a business of any type, you have an idea or an inklin…
Word of Mouth is an Even Bigger Deal for B2B than B2C
Ninety-one percent of anything is a big deal, which is why you need to pay attention to this: ninety-one percent of B2B purchases are influenced by word of mouth. A study by Blanc & Otus and G2Crowd shows the impact of recommendations and referrals in B2B is actually far greater than B2C, due to…
It’s Time to Personalize Video
Jay Baer is the founder of Convince & Convert, a Hall of Fame keynote speaker and emcee, host of the award-winning Social Pros podcast, and the author of six books including Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. Of all the ideas that promise to help busines…
The bridge between hope and possibility
Cisco was founded on the possibilities of a single connection between two people. Over thirty years later, that one connection has multiplied to billions, two founders have grown to 75,000 employees, and the world is filled with an unprecedented complexity and opportunity. What remains unchanged is…
The Network. Intuitive. The Next Chapter with Peter Dinklage
It’s been just over two months since Cisco unveiled our vision for the new era of networking, The Network. Intuitive. The response has been amazing. Employees, partners, customers, and influencers are all excited about what happens when a network constantly, learns, adapts and protects. And the more…
What Makes Engaging B2B Social Content
Why do you login to your various social media accounts? Is it to be entertained by videos and images? Catch up on the latest news in your industry? Engage with colleagues? My hunch says you do all of the above. Nobody has time to sift through every piece of content on social media though. We quickly…
An Afternoon of Marketing Inspiration
Last week I had the privilege of attending and speaking at the Ad Age CMO Strategy Summit in San Francisco. It was great to spend the afternoon with hundreds of fellow marketers who were taking time out of their busy schedules to discuss how brands are innovatively delivering new, fresh ideas to th…
The Customer is King at Cisco Live
Last week, I was at Cisco Live in Orlando, Florida where I experienced first-hand the magnitude of opportunity and marketing value that lies in interacting with the customer. This year’s Cisco Live theme is “What You Make Possible,” and this relates well to today’s B2B marketers and their customers.…