Word of Mouth
5 Types of Talk Triggers for Your B2B Strategy
Customer experience is simple, right? Well, theoretically, the delivery of great customer experience is rooted in an easy-to-understand formula: Great customer experience happens when you exceed customer expectations. Every time you interact with a business of any type, you have an idea or an inklin…
Word of Mouth is an Even Bigger Deal for B2B than B2C
Ninety-one percent of anything is a big deal, which is why you need to pay attention to this: ninety-one percent of B2B purchases are influenced by word of mouth. A study by Blanc & Otus and G2Crowd shows the impact of recommendations and referrals in B2B is actually far greater than B2C, due to…