location-based
Explosive Growth in Mobility and Location-based Marketing
It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is rapidly becoming BIG business, with an estimated $4.5B of mobile advertising being location based (rising to over $10B by 2017). Let’s look at some of the funda…
Mobility Trends in the Air Industry 2014
Mobile usage and penetration within the Air Industry is an interesting topic that most of us can relate to and understand to one degree or another. Having attended the recent Air Passenger EXPO in Barcelona, some of the published reports make for interesting reading. Here are some interesting perspe…
Increasing Demand for Higher Location Data Resolution
Cisco has been playing a critical part for retail, healthcare, hospitality and transportation organizations to gain an understanding of how end-users move throughout an organization’s physical location. This is done through our Cisco Connected Mobile Experiences (CMX) solution. With all the valuable…
Mobile Trends & Airport Passenger Terminal Expo 2014
The annual Passenger Terminal EXPO is underway this week in Barcelona. The event provides a powerful international platform for the airport and airline sectors to interact and share common issues, goals and solutions about the airport industry, with a particular and unique focus on the terminal. Cis…
Cisco CMX Analytics & Insights @ #MWC14
Today MWC 2014 came to a close in Barcelona having been another resoundingly successful event. Mobile operators and Service Providers have displayed ever increasing interest in Monitization of their infrastructure especially via WiFi and Cisco’s CMX solution. During the week I had many convers…
Cisco CMX & Monetization @ MWC 2014
Mobile World Congress 2014 continues this week in Barcelona with record attendances. Many SP’s are exploring new ways to monetize their network investments, in an earlier posting some of these models were explored. Again this week these topics were again very much to the forefront with Service…
CMX, Analytics and Intelligence @ MWC 2014
Mobile World Congress 2014 is underway at Fira Gran Via in Barcelona, Spain. As well as providing the WiFi network to the event, which has over 1200 access points covering the 2.6m sq feet conference venues, Cisco had a number of exciting demos within the booth area in Hall 3. Cisco’s theme…
CMX Analytics: An Inside Scoop on CiscoLive! Milan #CLEUR
Today is the final day of a very busy and successful Cisco Live Milan 2014. Read my initial observations from the event earlier this week. As the event draws to a close, lets look at some of the location analytics available via Cisco’s Connected Mobile Experiences solution (CMX) and perhaps tr…
Cisco Live Milan 2014 & CMX
Cisco Live Milan 2014 kicked off this morning with an opening keynote by Rob Lloyd. During the session Rob shared Cisco’s vision of the Internet of Everything, and explored the industry trends and technologies that are making that vision a reality. One of these areas is enabled by Cisco’…
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