Cisco Partners

Today’s customers want to see value in their purchases, not just once, but all along the entire post-sale journey. Yet in a survey of more than 4,000 IT influencers and decision makers, Cisco found that as many as 68% of respondees aren’t tracking if the solutions they are selling are delivering the…

Last month I hosted a two day advisory meeting for 15 of our largest, most strategic global partners. These companies represent integrators, ITSPs, and consultants who have a huge impact on the IT industry and represent $370 billion in annual revenue. During this meeting, Cisco’s VP of Growth Initia…

Every quarter I conduct a partner facing enablement webinar for our partners entitled Industry Digital Transformation for Retail and each time I am struck with the opportunity we have right NOW in retail!  Just recently completed another one of these sessions so  I thought I would share a few of the…

Jack Daniels is synonymous with Tennessee whiskey. They’re known for distilling their expertise and attention to detail into every bottle. They get there by mixing tried-and-true tradition with modern precision, using networks and controls across six production lines to move their aged whiskey from…

At Cisco Live in Melbourne – an event in its 25th year – more than 7,000 customers and partners came together to learn more about the new technology innovation at Cisco. Amongst the 7,000 plus attendees were close to 1,000 partners from across Asia Pacific and Japan (APJ) who congregated…

AI holds tremendous potential to be a disruptive force, but only a small percentage of companies appear to be capitalizing on it, according to recent research published in MITSloan Management Review. The way I see it, what stands in the way of progress for most businesses isn’t what you might expect…

Children’s Hospital Los Angeles (CHLA) has a motto: We treat kids better. And they’re always looking for new ways to do just that. Whether it means supporting new pediatric research, making sure every patient receives a special valentine, or training young people to be future healthcare superstars.…

As Senior Warranty Manager for Insight, a global technology provider, Cheryl Fischer has witnessed the changes brought on by the subscription economy first hand. I recently sat down with her to discuss how her organization is using Lifecycle Advantage to digitize customer engagement and increase val…

In my November 2017 blog “Selling Higher—Changing Our Selling Motion for Better Customer Outcomes,” you heard me talk about how important it is for Cisco and our reseller partners to change how we sell and with whom we sell to capture more budget for digital transformation projects. I also said that…