Cisco Partners

Our digital transformation at Cisco has been fast and furious. Fast because it’s been a race against time to deliver greater value to our customers, and furious because the pace of change has been extraordinary for an organization our size. At the foundation of this transformation is a company-wide…

IT is changing. It’s not just about making sure everybody’s computer works anymore. Now, companies have to use IT as a strategic tool to boost revenue and cut costs, which means IT managers now need a seat at the budget table. And that means the businesses that help companies with IT have to make su…

Henry Ford’s quote, “the only real mistake is the one from which we learn nothing,” holds very true in today’s digital era. It’s defined much of my own life, and career, and as marketers the path we tread will have challenges and mistakes. It’s what strengthens us and forces us to be more agile. I r…

Cisco and Citrix have had a very strong Alliance over the last 7+ years.  In that time Application and Desktop Virtualization have become a key workload in the data center.  In fact, it’s helped change the way we work.  Work is no longer a place, it’s what we do…no matter where we are or what device…

One of the promises of Customer Success (CS) is that it allows companies to outperform their competitors by maximizing net revenue retention and unlocking revenue growth from existing clients. But before you can even begin to unlock that revenue, you have to first unlock value for your customers.  O…

Educating your C-Suite about the value that Customer Success (CS) can drive for your company as a whole – along with each department — is vital. In fact, according to Gainsight, one of the top reasons that CS programs fail is lack of executive buy-in. And that’s why, as we began creating a CS…

From the time we’re young, we’re taught not to waste water. We cut down on our showers and turn off the faucet when we brush our teeth. But, we’re not always on the lookout for other ways we waste water—like leaks. These can be hard to spot across homes and businesses, at least not before they’ve wa…

I can’t believe it has been a week since we wrapped up Collaboration Summit in Phoenix, Arizona. If you weren’t able to watch the keynote live, watch the recap to catch all of the exciting announcements that were made on main stage. Here are my 3 key takeaways from the event: Cisco continues to inn…

In my last blog, we explored some tried and true marketing tactics that won’t fade away in the post-digital world. Change is constant, so the key is being able to adapt and keep a continual learning mindset. With the customer journey becoming more multi-dimensional and personal, it’s important to ab…