Cisco Partners

In part one of this blog, I discussed the benefits and challenges of bringing to market and selling IOT solutions that are composed of hardware, software and services from multiple companies to deliver digital transformation. Over the last few years, there have been many discussions of digital trans…

As the digital world accelerates and companies embrace digital transformation, we need to learn how to effectively bring to market and sell collections of hardware, software and services from numerous companies that are integrated into complex IOT solutions. Each of the layers in the Internet of Thi…

Marketing is amazing. I mean those of us that do marketing for a living really do “live the dream.” Granted there are numerous meetings, funding challenges, deadlines, and the ever persistent stressors of moving targets and dates. But take a step back, and realize what’s happening. A shift has occur…

When you’re sick, wouldn’t it be great if you could talk to a healthcare provider on video, so they could check your vitals and chat about your symptoms? Without having to drive to a clinic? That’s a reality for Mercy Virtual’s customers, thanks to our partner World Wide Technology (WWT). WWT says……

According to IDC, companies with modern networks and digital initiatives realize 2-3 times the rate of growth in revenue, customer retention, and profit. In order to reap the benefits of digitization, companies need the right foundation in their enterprise. However, 63% of companies have not yet mad…

Customer Success Management (CSM), at its core, is about ensuring that our customers thrive, and it centers on accelerating time to value at each stage in the relationship lifecycle (Land, Adopt, Expand, Renew). As sellers, the importance of integrating a CSM practice cannot be underestimated in tod…

Want to watch cartoons? VEM Sistemi’s customers do. When this Italian partner had Cisco marketing dollars, they created some animated videos for their digital marketing strategy. These focused on a character named Elliot (Ell-IoT – see what they did there?). Engagement shot up. Millions of views. Hu…

This year’s Marketing Velocity 2017 event has concluded, but one of the highlights was awarding our partners for their incredible work. We recognized seven partners for how they used digital, social and omnichannel approaches in their marketing campaigns. From multi-touch approaches to blending trad…

One of the things I value most about Cisco Partner Connection week is the in-depth conversations I get to have with many of our top partners across the globe. I heard from many of you about the customer conversations you are having about operational efficiency, risk management, and customer and work…