PGA of Australia and Cisco Webex partner to drive innovation, inclusivity and inspiration to the next generation of golf professionals
23 February 2021, Sydney – Cisco Webex has become the inaugural presenting partner of The Players Series (TPS), a new and innovative series of tournaments that sees Australia’s leading male and female golf professionals, together with elite amateur junior golfers, compete in the same field for the same prize purse.
This series, developed by the PGA Tour of Australasia and the WPGA Tour of Australasia, forms part of the ISPS Handa PGA Tour of Australasia and has been a resounding success following the inaugural event in January, The Player Series – Victoria, at the Rosebud Country Club.
Cisco Webex will present the second edition of TPS in Sydney which will be held at Bonnie Doon Golf Club from 4-7 March 2021. The series embraces hybrid sports – bridging in-person interactions with digital connections through Cisco Webex.
“Cisco Webex is about bringing everyone together to deliver exceptional collaboration experiences and this couldn’t align more closely to our vision for the series, which sees women and men from professional, and elite amateur junior golf, come together in a series of televised golf events,” said Michael McDonald, Commercial Director of the PGA of Australia.
“The involvement of Cisco Webex shows their commitment to innovation and the immersion of technology in sport and golf, and we are thrilled to have them join the PGA community.”
Today’s announcement builds on Cisco’s existing commitments using technology to drive innovation, inspiration and inclusive participation in golf.
“Cisco is excited to work together with the PGA community in Australia, and The Player Series provides an opportunity to advance inclusivity in sport. Cisco’s is committed to supporting promising and diverse athletes, to help grow the game and inspire a new generation of golf fans and players through innovation and technology.
We look forward to supporting the PGA as they integrate Cisco Webex into professional sport, leading a new wave of opportunities to enhance the experience for athletes, organisers, fans and sponsors,” said Peter Self, General Manager of Collaboration, Cisco Australia & New Zealand.
Through this new partnership, Cisco Webex becomes a Major Partner of the PGA of Australia via The Players Series.
The Players Series, presented by Cisco Webex, is anticipated to grow rapidly over the coming years with more tournaments expected to be announced for the 2021/22 tour season.
The Players Series – Sydney, presented by Cisco Webex, will be held at the Bonnie Doon Golf Club from 4-7 March with free entry to spectators on all days.
The tournament will also be televised live through Fox Sports, Kayo and SkyNZ on Saturday 6 March and Sunday 7 March. Check local guides for broadcast times.
About Cisco Webex:
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Head of Communications
Cisco Australia & New Zealand