Silvia Spiva

For any sales engineer who’s ever known the late nights, long hours, and frustrating hiccups of attempting to demo products for customers using PowerPoint or other slide deck platforms, Cisco dCloud is a game changer. dCloud is a cloud-based, self-service platform that hosts premade demos and lab co…

On August 22, 2016 Chris Dedicoat, Cisco’s Executive Vice-President of Worldwide Sales, took to the main stage at #CiscoGSX in Las Vegas and told the entire Cisco Sales force to “demo with dCloud!”. What happened next? I can tell you exactly what happened next, because I had duty at the dCloud booth…

  Let me start by clarifying that this has nothing to do with buying or selling on social media. I am not a fan of the phrase “social selling”. This is a summary of what I have learned in my decade as a Marketer within Sales Enablement.…

The Cisco dCloud team recently got our entire management team on video, and apparently it was one of the scariest things they ever did. Or was it? “Video doesn’t scare me,” says our Business Operations & Project Office Manager, Zina Rambo. (Find her on Twitter here.) I find it a grea…

The Women of Impact Conference is designed for women in IT, to give us a place to network and motivate one another. We unite women from all over the world to help each other and co-developing our careers. That’s exactly what we are set to do again next week.…

Who says executives don’t use social media? Here are some excellent examples of Cisco executives celebrating our Partners at Cisco Partner Summit 2015 #CiscoPS15.…

“In our collective eagerness to talk about our growing list of cloud offerings, emerging cloud strategies, and contributions to the cloud community, we all started blogging from different places. The data center folks were talking about Cisco’s cloud-optimized hardware on one blog, the open so…

The expectations on the modern marketer are ever-increasing.  The list of skills required includes the classics: market research creative writing attractive branding engaging event management seamless customer support Add these relatively newer skills: crisp digital photography smooth video webpa…

A Twitter success story Theresa Russell teaches Computing to teenagers in Lancashire, England.  We found each other on Twitter.  I was looking to better understand the newest trends in #EdTech.  She needed a female mentor for an international competition she had talked five students into joining.  W…