When Curefit set out to revolutionize wellness in India, they didn’t just focus on fitness—they aimed to reimagine the entire experience through the lens of technology, community, and personalization.
Back in 2019, Curefit’s partnership with Cisco and their IT partner – Athena Solutions, helped them overcome growing pains tied to rapid expansion and inconsistent network performance. That moment laid the foundation.
Today, Curefit has gone far beyond solving for scale. It has built a resilient, intelligent, and hybrid wellness platform that delivers seamless, personalized experiences to millions—whether in a studio or through a smartphone.
The Challenge: Scaling Without Compromise
As a fast-growing fitness and wellness brand, Curefit faced an early challenge that could have throttled growth: delivering stable, secure, and consistent connectivity across its many physical centers. Every new location added operational complexity, and the IT team needed a way to keep pace without inflating costs or compromising user experience.
They turned to Cisco Meraki—a cloud-managed networking solution—and Athena Solutions, a Cisco partner with deep domain expertise and local agility.
“We wanted a plug-and-play solution that just worked—fast, scalable, and reliable. Cisco Meraki gave us that, and Athena helped made it work everywhere.”
– Bhooshith B, Sr. Manager of IT, CureFit
The Solution: Building a Digital Backbone for Wellness
Cisco Meraki was rolled out across Curefit’s centers, delivering plug-and-play connectivity and centralized control across locations.
With Athena Solutions as a key implementation partner, the team co-developed rapid-deployment templates for Curefit, enabling fast and efficient rollouts that reduced setup time by 40%.
This robust infrastructure supports a cloud-first approach, enabling real-time personalization, intelligent automation, and scalable operations.
Meraki’s cloud-managed architecture gave Curefit instant visibility, secure access, and reliable network performance—delivering a consistent, high-quality digital experience for both staff and customers.
The Impact: Real Results for Business and Customers
Operational Wins
- 99% device uptime across 200+ sites
- 30% drop in IT support tickets
- Near-zero incremental IT cost as they scaled
Business Growth
- Seamless expansion into new cities and regions
- Stable digital performance powering live class streaming and wearables
Customer Experience
Curefit customers now enjoy a digital experience that feels smooth, motivating, and tailored.
- Gamified engagement with badges and leaderboards
- Personalized in-Center Displays upon member check-ins
- In app, personalized class recommendations
- A unified profile and app experience between in-person and online formats
- The tech stack ensures consistent access, syncs user data across platforms, and adapts performance settings based on usage patterns.
The system didn’t just survive under stress, it thrived.
“Our members love the consistency—whether they’re walking into a Cult-center or logging into the app. The experience is reliable, engaging, and uniquely theirs.”
– Bhooshith B, Sr. Manager of IT, CureFit
A Culture of Co-Innovation
The partnership with Athena Solutions has remained vital to Curefit’s success. More than a deployment vendor, Athena became a strategic co-innovator, adapting solutions on the fly and building capabilities that could flex with Curefit’s ambitions.
“Athena understood our growth mindset. They moved fast, solved problems locally, and helped us scale with confidence.”
– Bhooshith B, Sr. Manager of IT, CureFit
Looking Ahead: Ready for What’s Next
As Curefit continues its expansion into Tier 2 and Tier 3 cities with eyes still locked-on to global markets. It is also preparing for an even more data-driven, AI-augmented, and secure future.
Strategic priorities include:
- Strengthening Zero-Trust Access models – with potential exploration of the Cisco AI Assistant.
- Investing in edge computing to support immersive digital features.
- Doubling down on AI/ML for content personalization and health prediction.
- Ensuring the infrastructure supports omnichannel, hybrid wellness experiences at scale.
Conclusion: Tech that Moves with You
Curefit’s journey is a good example in how strategic technology implementation can become a business enabler. Cisco’s cloud-powered, secure networking solutions, delivered with precision by Athena Solutions, didn’t just solve infrastructure issues—they empowered Curefit to deliver joy, energy, and wellness to millions.
And as customers lift, run, stretch, and meditate, online or onsite they move through an experience that feels intuitive, intelligent, and personal.
That’s the magic of a digital-first wellness ecosystem done right.
Curefit isn’t just transforming fitness. They’re redefining what wellness looks like in a connected world.
