social media

Let’s set the scene… an incredible atmosphere bringing Cisco marketing Partners and executives together to share what’s next in marketing for the coming year.  We challenged our marketing partners to rethink their approaches to – Connect.  Amaze.  Engage. This event marked the ninth year Marketing V…

Are there so many security tools that can’t talk to each other making financial institutions more vulnerable to cyber attacks? I hosted my first #CiscoChat last week together with my @CiscoSecurity colleagues, Stephen Marchewitz and Dmitry Kuchynski. I was thrilled to be joined by two IDC experts, C…

Social media brings people together – and while this may not be breaking news, the connections we create and the friendships that form from the likes of Twitter and Instagram never cease to amaze me. For someone like me who is always interested in my Russian heritage, to Sergey Polushkin who is alwa…

Manufacturers are challenged with how to start digitizing their factories. Many have told me it is not inertia or budget holding them back, but being overwhelmed or unsure of where to start. Yet the value that awaits them is great – connected factories can boost profits by up to 19 percent (accordin…

A new year- and time for new initiatives and a chance to fast start your competitiveness as a manufacturer. According to our recent Manufacturing Thought Leadership Study, digital manufacturers who have connected their factories and production facilities are driving up to 19% more profits (over 10 y…

Through a myriad of connections, the Internet of Everything has caused a digital disruption, forcing entire industries to evolve their business models in order to remain competitive and deliver optimized services. Both retail and higher education are prime examples. But, it’s the Internet of Things,…

How often do you bank? ? For me, it’s a few times a week, but more frequently when I have a few bills to pay. Today, digital technologies makes checking balances, transferring money and even depositing checks an “anytime, anywhere” process using apps and mobile devices. Banks and other financial ins…

“Bankers’ hours” started disappearing with the advent of ATMs in the 1970s and 1980s. Today, online and mobile access has made the transactional side of banking a 24/7, anytime, any place proposition. And that’s just the beginning. Innovative financial institutions and startups are also bringing dis…

Just about everyone today knows the power of social video; however, some do not know how to articulate the top reasons why marketers should incorporate video into our marketing campaigns. I have combined my 15 years of experience in marketing, communications, e-commerce and social media management w…