partner
Cisco Partner Weekly Rewind – February 21, 2014
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week: Off the Top Karen Walker recently spoke with Glenn Gow of Crimson Marketing f…
Marketing Insights on Revenue Generation, Buying Patterns, and the Role of Social
Revenue-generating marketing, customer buying patterns, and social selling are a few of the topics I talked about recently with Glenn Gow of Crimson Marketing. I’m pleased to share these excerpts from our conversation and invite you to listen to the podcast. Glenn: Why don’t we start with this conc…
Cisco Partner Weekly Rewind – February 14, 2014
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week: Off the Top Bruce Klein offered us his thoughts on the Internet of Everything…
Software-Enabled Services Create Lucrative New Partner Opportunities
When I meet with partners around the globe, I hear a steady drum beat that sounds like this: Customers are shifting their focus from “make my network work” to “give me operational outcomes.” This is a clear sign that customers are moving from an IT-centric view of networking to a business-centric vi…
Cisco Partner Weekly Rewind – February 7, 2014
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week: Off the Top Robb Berger had some news this week on the Value Incentive Progra…
Cisco Partner Weekly Rewind – January 17, 2014
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week: Off the Top While it may not have been one of our own Channels Blogs, John Mo…
Internet of Everything $4.6 Trillion Opportunity in the Public Sector for Partners
As we continue to explore and quantify the opportunities presented to our partners by the Internet of Everything (IoE), I’m excited to share that our latest research has identified $4.6 trillion of value in the public sector. That brings the total value “up for grabs” by our partners to an astoundin…
Alignment Between Sales and Marketing is Crucial for Revenue-Generation Marketing
The odds of qualifying a lead if called in 5 minutes are 21 times higher versus 30 minutes. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. – Forbes In my most recent blog, I approached the idea of revenue-generation marketing needing to have proof in the pipeline. O…
Cisco Partner Weekly Rewind – December 20, 2013
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week: Well here we are. We have reached the last Cisco Partner Weekly Rewind of the…