partner

February 21, 2014

PARTNER

Cisco Partner Weekly Rewind – February 21, 2014

Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week: Off the Top Karen Walker recently spoke with Glenn Gow of Crimson Marketing f…

February 17, 2014

PARTNER

Marketing Insights on Revenue Generation, Buying Patterns, and the Role of Social

Revenue-generating marketing, customer buying patterns, and social selling are a few of the topics I talked about recently with Glenn Gow of Crimson Marketing.  I’m pleased to share these excerpts from our conversation and invite you to listen to the podcast. Glenn: Why don’t we start with this conc…

February 14, 2014

PARTNER

Cisco Partner Weekly Rewind – February 14, 2014

Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week: Off the Top Bruce Klein offered us his thoughts on the Internet of Everything…

February 13, 2014

PARTNER

Software-Enabled Services Create Lucrative New Partner Opportunities

When I meet with partners around the globe, I hear a steady drum beat that sounds like this: Customers are shifting their focus from “make my network work” to “give me operational outcomes.” This is a clear sign that customers are moving from an IT-centric view of networking to a business-centric vi…

February 7, 2014

PARTNER

Cisco Partner Weekly Rewind – February 7, 2014

Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week: Off the Top Robb Berger had some news this week on the Value Incentive Progra…

January 17, 2014

PARTNER

Cisco Partner Weekly Rewind – January 17, 2014

Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week: Off the Top While it may not have been one of our own Channels Blogs, John Mo…

January 8, 2014

PARTNER

Internet of Everything $4.6 Trillion Opportunity in the Public Sector for Partners

As we continue to explore and quantify the opportunities presented to our partners by the Internet of Everything (IoE), I’m excited to share that our latest research has identified $4.6 trillion of value in the public sector. That brings the total value “up for grabs” by our partners to an astoundin…

December 20, 2013

PARTNER

Alignment Between Sales and Marketing is Crucial for Revenue-Generation Marketing

The odds of qualifying a lead if called in 5 minutes are 21 times higher versus 30 minutes. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. – Forbes In my most recent blog, I approached the idea of revenue-generation marketing needing to have proof in the pipeline. O…

December 20, 2013

PARTNER

Cisco Partner Weekly Rewind – December 20, 2013

Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week: Well here we are. We have reached the last Cisco Partner Weekly Rewind of the…