partner

Years ago I once read that a sale doesn’t happen until there is a transfer of energy from one party to another party. I believe this to be 100 percent true.  Your customer won’t buy from you unless they believe they or their company is going to benefit in some way. The prospect of that happening is…

In an Internet of Everything era, enterprises and public sector organizations have developed an insatiable appetite for data. Data is being gathered from an increasing number of sources, and—from an analytics perspective—the more data your customers have, the better the insights they can gain. We re…

This past week, I had the opportunity to speak with Dawn Kerwick, Vice-President of Marketing at ePlus. She had some great insight into what ePlus has been doing in the education sector, and I wanted to share that with you as part of the Partner Voices series. Rather than hear me blather on, I’ll ju…

Happy New Year to our Collaboration Partners! Do you know that only about 8 percent of people keep their New Year’s resolutions for the full year? At the beginning of each year, I try to set a New Year’s resolution that is SMART (specific, measurable, achievable, relevant, and time bound), so that I…

As the Cisco Partner Ecosystem continues its growth, and customers transform IT to increase business outcomes, we want to create opportunity for our partners so they can choose what makes sense for their business, and pick the roles they want to play in the marketplace.  A priority is driving partne…

“Give me a place to stand and with a lever I will move the earth.” That is a quote more than 2,000 years old by Greek mathematician and astronomer, Archimedes. Fast forward to today’s technology-enabled world and I believe that connected data analytics is that lever and Cisco is the ideal place to s…

The most powerful marketing content is an inspired success story. In my recent blog, I told you how our Master Specialized partners are solving customers’ key business problems.  I want to share another incredible story of how a Cisco partner, Core BTS, created a powerful solution for their customer…

In my blog, Six “Must-Do”s for Successful Ecosystem Marketing, I talked about the challenge of maintaining harmony in the ecosystem. Ecosystem marketing manages a difficult balance between touting the virtues of the whole ecosystem and showing the value of individual partner relationships. It’s a ti…

If you had a chance to check out the Cisco Global Cloud Index, it’s no real surprise that data center traffic will nearly triple over the next five years and cloud traffic will nearly quadruple. Customers want cloud solutions to lower cost, speed up IT services delivery, and create business agility—…