ecosystem marketing

In my blog, Six “Must-Do”s for Successful Ecosystem Marketing, I talked about the challenge of maintaining harmony in the ecosystem. Ecosystem marketing manages a difficult balance between touting the virtues of the whole ecosystem and showing the value of individual partner relationships. It’s a ti…

Everyone is talking about it.  It’s not channel marketing, it’s not alliance marketing, it’s not product marketing.  It’s ecosystem marketing.  So what’s all the hype? First, let’s talk about what the term “partner ecosystem” means.  A partner ecosystem is not just a list of partners.  It’s a portfo…