Cisco Partners

Recently, Canalys released their 2019 Cybersecurity Leadership Matrix and Cisco was positioned as a “Champion.”  Read on to learn more about Canalys Matrix as well as our latest lucrative incentive we have for created to drive partner profitability. Founded in 1998, Canalys has been conducting indus…

Technology adoption and consumer behavior shifts have changed customer service forever. The simultaneous rise of mobile computing, social media, and changing demographics have aided a disruption that’s far from over. But as inevitable as change is, most companies are still using a 1995 playbook to s…

Cisco Speaks is a new blog series where we share how our very own people are addressing the same challenges you tell us you’re experiencing. If you have a specific question or if there’s a topic you’d like to see us respond to in a future Cisco Speaks post, please contact us.  A part of the digital…

Ninety-one percent of anything is a big deal, which is why you need to pay attention to this: ninety-one percent of B2B purchases are influenced by word of mouth. A study by Blanc & Otus and G2Crowd shows the impact of recommendations and referrals in B2B is actually far greater than B2C, due to…

Back in 2014, Cisco and IBM made the strategic decision to build an even stronger partnership focused on aligned offerings that today include data center, cloud, security, IOT and services. Our objective has always been to help our mutual customers leverage the power of two clear market leaders with…

It’s no secret—program enrollment can be complex; our goal is ultimately to make a positive impact by simplifying and improving our partners’ experience when engaging with our program portfolio. We do this by listening. We listen to our partners’ feedback through the Voice of the Partner, Partner Su…

Welcome to the next installment in the The Fast Five series, where I track down Cisco executives to talk about their solutions, developed for our distributors and 2-tier partners. In a few minutes, you will learn how to position our innovations to your customers, what programs you can access from Ci…

Influencer marketing is a well-established strategy in the B2C sphere. That’s a given. We’ve all witnessed the success consumer-facing brands have had when a stylized product image is placed in an influencers’ Instagram feed. But if you think influencer marketing isn’t a viable strategy for B2B, thi…

Partner Success Story Online learning is opening new doors in education. A more flexible curriculum means more people have the opportunity to go to college. One drawback, however, is the lack of face time with professors. Meaning, online students can’t get live feedback or ask questions in real time…