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Joseph M. Bradley

Global Vice President

Digital & IoT Advanced Services

Joseph M. Bradley is the global vice president of the Digital & IoT Professional Services Organization at Cisco and senior research fellow for the Global Center for Digital Business Transformation. In these roles, he leads a team of multidisciplinary experts and technologist who help CXOs and government leaders transform into digital organizations.

Bradley built the foundation for Cisco’s Internet of Things strategy and the Internet of Everything’s Practice by directing Cisco’s influential research that determined $19 trillion of IoE value. Previously, he led the Research & Economics, Strategic Communications, and Operations functions of Cisco Consulting.

Before Cisco, Bradley was the President at Uptake Technologies, CEO at C3 Communications, and Vice President General Manager of the Data Communications group at AT&T. He earned an economics degree from the University of California at Berkeley. Bradley’s digital business transformation expertise combined with his dynamic and engaging style have made him a popular speaker and thought leader worldwide.

Articles

C-PUP to the Rescue! Available Soon for Pet Lovers Around the World

There’s no doubt about it. The Internet of Things (IoT) is changing everything. How we work. How we communicate. Even how we play. Millions and millions of people around the world are benefiting. But what about our family pets? Best estimates put the pet dog population at more than 525 million Braz…

February 22, 2018

CUSTOMER EXPERIENCE

Cisco Live Barcelona: Keep Calm and Call Cisco Services

Cisco Live Barcelona. Wow! It was a fantastic event, and I enjoyed talking with so many Cisco customers, partners, and colleagues from around the world. Walking the floor of the World of Solutions was an incredible showcase of what’s possible with the Internet of Things (IoT). I wasn’t able to snag…

January 25, 2018

CUSTOMER EXPERIENCE

Barcelona, Here I Come!

As they say in Barcelona, next week will be “la leche.” A very good week indeed. Cisco Live Barcelona kicks off on Monday, and I’ll be there taking it all in! The Spanish metropolis has long had a reputation for being at the forefront of urban technological innovation. They have a municipal network…

December 12, 2017

DIGITAL TRANSFORMATION

The Digital Age Takes Over: Top 5 Predictions for Reshaping Value in 2018 and Beyond

Welcome to 2018. My predictions consider what’s happening in technology — and how technology is changing society and business. 1. The Internet of Trust Takes Center Stage By 2020, up to 50 billion devices will connect to the Internet of Things (IoT), generating data and analytics in support of autom…

November 20, 2017

CUSTOMER EXPERIENCE

Five to Thrive in a Disruptive Environment: Part 2

In my previous blog, I introduced the concept of Five to Thrive. These leadership tips can help you navigate a world of astounding change and mind-boggling opportunities. And, hopefully, avoid the risks and threats hiding around every corner. To learn about the first three—Recognize the Source of Va…

November 7, 2017

CUSTOMER EXPERIENCE

Five to Thrive in a Disruptive Environment: Part 1

At last count, Gartner tracks more than 450 IoT platforms in the market. And that’s just today. It’s astounding the number of tools and the amount of technology continuously being invented and reinvented. The impacts and the stakes are extremely high. Nine out of ten companies will experience a reve…

November 9, 2015

DIGITAL TRANSFORMATION

How Incumbents Can Thrive in a Digital World

Traditionally, incumbent companies have relied on three main competitive advantages to maintain their leadership positions over newcomers: 1) large customer bases, 2) strong brand equity, and 3) access to large amounts of inexpensive capital. Today, however, these attributes no longer provide the pr…

October 22, 2015

FINANCIAL SERVICES

A New Model To Innovate in a Digital World

Becoming a digital business requires transforming literally every aspect of your company, including the way you innovate. Because digital business breaks down boundaries between industries and markets—think Uber—innovating within the walls of your organization doesn’t work any longer. The challenge…

October 13, 2015

DIGITAL TRANSFORMATION

In the Digital Vortex, It’s All About the Value, Not the Value Chain

Five years ago, the taxi industry seemed about as immune to digital disruption as any industry could be. Taxis, after all, were purely analog contraptions, far removed from digital innovation, software, apps, and the like. What’s more, their business model seemed as foolproof as the day it was creat…